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BMM
B.M.M. (BACHELOR OF MASS MEDIA)
This is a three year full time course and is being conducted in six semesters. A candidate for being eligible for admission to the Bachelor of Mass Media (B.M.M.) shall have passed XII Std. Examination of the Maharashtra State Board of Higher Secondary Education or its equivalent examination from the Arts, Science & Commerce Stream.
The course has two optional streams like Advertising and Journalism and shall consist of 36 modules comprising of 36 theory papers, and one project.
SEM.
SUBJECTS
Papers
I
Advertising & Journalism
  • Effective Communication Skills - l
  • Fundamentals of Mass Communication
  • Introduction to Computers
  • Landmarks in 20th Century History of World, India & Maharashtra
  • Introduction to Sociology of News & Social Movements in India
  • Introduction to Economics
II
Advertising & Journalism
  • Effective Communication Skills - ll
  • Political Concepts and Indian Political Systems
  • Introduction to Psychology
  • Principles of Management and Marketing.
  • Introduction to Literature
  • Translation skills
III
Advertising & Journalism
  • Mass Media Research
  • Understanding Cinema
  • Introduction to Public relations
  • Introduction to Media Studies
  • Culture Studies
  • Creative Writing
IV
Advertising & Journalism
  • Introduction to Advertising
  • Introduction to Journalism
  • Organizational Behavior
  • Radio and Television
  • Mass Media Research
  • Print Production and Photography
V
Journalism
  • Reporting 
  • Editing
  • Feature and Opinion
  • Journalism and Public Opinion
  • Mass Media Research
  • Newspaper and Magazine making (Project)
V
Advertising
  • Advertising in contemporary society
  • Copywriting
  • Advertising design(Project)
  • Consumer Behavior
  • Media planning and Buying
  • Brand building
VI
Journalism
  • Press Laws and Ethics
  • Business & Magazine Journalism (Combination of Niche I    and II)
  • Broadcast journalism
  • Internet and Issues in global media
  • News Media Management
  • Contemporary Issues
VI
Advertising
  • Advertising and Marketing research
  • Legal environment and Advertising ethics
  • Financial Management for Marketing and Advertising
  • Agency Management
  • Principles and Practice of Direct marketing
  • Contemporary Issues
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